UPP Entertainment Marketing, the original product placement agency, was founded in 1978. Over the years, UPP has played an integral role in the evolution of product placement, cross-promotions and celebrity outreach. Our iconic placements such as Coors in Smokey & The Bandit and E.T., along with Ray Ban sunglasses in Top Gun, Risky Business and Men In Black, helped set the standard for product placement in TV & film.
Our clients benefit from an experienced team with an extensive background in product placement, public relations, game show sponsorship, talent procurement, events, celebrity placement, brand integration, entertainment partnerships and TV/film production.
Our goal is to develop high-impact entertainment marketing initiatives that drive sales and generate positive brand exposure. We leverage our entertainment industry expertise and enduring relationships to build meaningful entertainment partnerships.
With a foundation in strategy, brand building and collaborative teamwork, UPP harnesses the reach and relevancy of entertainment to engage consumers.