Sapporo: House Of Lies

About UPP

UPP Entertainment Marketing, the original product placement agency, was founded in 1978.  Over the years, UPP has played an integral role in the evolution of product placement, cross-promotions and celebrity outreach. Our iconic placements such as Coors in Smokey & The Bandit and E.T., along with Ray Ban sunglasses in Top Gun, Risky Business and Men In Black, helped set the standard for product placement in TV & film.

Our clients benefit from an experienced team with an extensive background in product placement, public relations, game show sponsorship, talent procurement, events, celebrity placement, brand integration, entertainment partnerships and TV/film production.

Our goal is to develop high-impact entertainment marketing initiatives that drive sales and generate positive brand exposure.  We leverage our entertainment industry expertise and enduring relationships to build meaningful entertainment partnerships.

With a foundation in strategy, brand building and collaborative teamwork, UPP harnesses the reach and relevancy of entertainment to engage consumers.